Media Workshop

<div class="section1"><div class="Normal"><span style="" font-family:="" arial="" font-size:="">Media is market-oriented, the policies are dictated by market. Print media has changed drastically from the traditional role of disseminating news, views and moulding public opinion; now the newspapers give what the mass readership wants. Newspaper has become a lifestyle product and the changes are to attract, interest the readership.Youth are the target consumers. The newspapers are under pressure from the TV, which is far quicker in providing news and analysis, and the cyber journalism, which provides information at the click of a mouse. </span><br /><br /><span style="" font-family:="" arial="" font-size:="">To discuss how the media has evolved over the years, the Jagannath International Management School (JIMS), Vasant Kunj organised a media workshop from June 15 to 16. </span><br /><br /><span style="" font-family:="" arial="" font-size:="">The workshop aimed at keeping the faculty up to date and to continue updating them with new topics. The experts invited from the newspapers, television and radio talked of the changes, challenges and problems facing the media. The interactive sessions between experts, teachers and students were interesting and educative. </span><br /><br /><span style="" font-family:="" arial="" font-size:="">Ajit Kumar Jha of India Today rued the fact that newspapers were not addressing the real issues. Ashok Malik of Indian Express remarked that TV was providing more opportunities these days. </span><br /><br /><span style="" font-family:="" arial="" font-size:="">Media helps to shape domestic attitude towards foreign influences. Abhinav Chaturvedi of Radio Mirchi outlined the problems of radio like the high license fees. The editor of Taxindia.com, Shailendra Singh while speaking about Web-based journalism, "It''s the most interactive media, with no limitations, no geographical boundaries with varied options and instant information." Sanjeev Palliwal, from Doordarshan said, "Technological evolutions across world has enabled news to become a continuous process. The cameras have been modified, techniques simplified and technology advanced." </span><br /><br /><span style="" font-family:="" arial="" font-size:="">C Jayanthi, editor, Education Times, The Times of India said the main paper cannot cover issues beyond a point so the growth of supplements. The magazines in colour, catchy headlines, and the page 3 stories in supplements attract the youth and the market researches provide information on what readers'' demand. These factors have led to various changes on how we intrepret media, though role of newspapers still remains to inform and mould public opinion.</span></div> </div>